Noire Ô Naturel

Natural Hair Care Rooted in Afro-Caribbean Tradition

Noireônaturel is a French brand that celebrates natural beauty with Ecocert-certified products, made from Afro-Caribbean ingredients to meet the needs of all curly hair types. Founded by Fetia, who struggled to find organic products for Black and mixed-race hair, the brand began as a blog in 2009, sharing tips on Black beauty.

By 2011, Fetia turned her passion into action, creating Noireônaturel to help women embrace and care for their natural curls with healthy, eco-friendly products. The brand has since grown to become a pioneer in the clean beauty industry, offering a diverse range of products that prioritize both effectiveness and sustainability. From nourishing shampoos to hydrating masks, each formula is designed to celebrate the unique texture of curly hair while respecting the planet.

Noireônaturel also extends its expertise to younger generations with a dedicated collection for children. This range features gentle, hypoallergenic formulas tailored to the delicate nature of children’s curly hair and sensitive scalps. Free from harsh chemicals, the products make detangling, moisturizing, and styling an effortless experience, helping parents nurture their children’s natural curls from an early age while instilling confidence and pride in their unique beauty.